It was just a year ago that’ Love Yourself: Speak Yourself tour was selling out stadiums all over the world. Each night of the 20-date trek, which grossed $116 million, a total of nearly a million ticket buyers around the planet witnessed a thumping opening liturgy at the top of the K-pop band’s set in the form of the song “Dionysus.”
Big Hit, and the K-pop music business in general, have proved just how much a band, and a company, can prosper through a direct-to-consumer relationship, driven by digital platforms and dedicated apps with lots of behind-the-scenes content that keeps fans emotionally involved. It’s engagement on a scale that no Western artist has ever achieved, despite decades of radio promotion and the best retail strategy.
“They check all the boxes,” says Jenna Andrews, the vocal producer on “Dynamite” who also serves as an executive at Sony’s Records label. “I’ve never seen anything like BTS in terms of singing and dancing. This is just an indication of what’s yet to come. They’re going to take over the world.” This all strays from the typical tropes of Western boy bands including New Edition and ’N Sync, which have all proffered “star” frontmen. The thinking for decades had been that a record company would be lucky to have one breakout solo career among the bunch.
Reflecting on the choice to develop a group that satiated this need, Yoon says in the study: “I think back then in 2011, with the conclusions we drew, we found the wild ginseng, as we say in Korea.” In some ways, BTS’ ARMY has grown into its own force and brought the group along for the ride. In the world of K-pop, the expectation is that entertainers stay far away from politics, but as the genre has grown more global, it has begun to reach a transnational cohort to whom matters of social justice are top of mind.
RM, on the other hand, keeps the door open for a kind of apolitical politics based more on actions than words: “We are not political figures, but as they say, everything is political eventually. Even a pebble can be political.” The Grammys, where BTS is eligible for record of the year, among other categories , provide a chance for the group to gain industry recognition as a mainstream contender, not just a K-pop act.
BTS_twt Disappointed to see that not all of the members received fair editorial treatment in mag. Why did the j-hope, RM and Suga receive 1/4 page tabloids, and the others receive full page? If you don’t want angry Army comments, give equal coverage to all members bts_bighit BigHitEnt
BTS_twt I really enjoyed this article! Well written, informative and strong! Thank you, such great journalism is rare! 💜💜💜
BTS_twt Can we stop with The BTS PLEASE
BTS_twt ❤️😍
jhopesbestie BTS_twt Don't mind me, just making the picture my desktop wallpaper
BTS_twt Thoroughly enjoyed reading this article, and let’s not forget about the photos 😉 Thank you 💜💜💜
BTS_twt 💜💜💜💜
BTSJinVocalKing BTS_twt My love 😍 there’s no one more loyal to ARMY than Kim Seokjin 🥰❤️❤️ 방탄소년단 SEOKJIN JIN 진 김석진 석진 방탄진 방탄소년단진 BTS BTSJIN KIMSEOKJIN ジン BTS_twt
BTS_twt BTS_twt I love BTS💜Talento y arte en estado puro...BTS!!!!!!!!!!
BTS_twt Thank you for changing the color of the texts in the article 💜 Let's celebrate listening Dynamite
BTS_twt Great article 💜👏🏾👏🏾
BTS_twt N.O.
Yeah, it's this article :) The title is 'How BTS and Its ARMY Could Change the Music Industry', so please focus on BTS_twt and remove unrelated group which doesn't relate to BTS's music career at all.
BTS_twt 🥺💜💜💜💜💜💜💜
sorafirstlove BTS_twt How we are changing it little by little
BTS_twt 😍
BTS_twt ازاوجييييي
BTS_twt Horrible rubbish band 🤢🤢
BTS_twt
BTS_twt BTS_twt NAMJOON SEOKJIN SUGA JHOPE JIMIN TAEHYUNG JUNGKOOK BTS BTSARMY ARMY BTS_Dynamite stayhomechallenge
BTS_twt I Love Kim Namjoon 💜💜💜 I Love Kim Seokjin 💜💜💜 I Love Min Yoongi 💜💜💜 I Love Jung Hoseok 💜💜💜 I Love Park Jimin 💜💜💜 I Love Kim Taehyung 💜💜💜 I Love Jeon Jungkook 💜💜💜 I Love BTS 💜💜💜 🇧🇷 🇧🇷 🇧🇷 🇧🇷 🇧🇷 🇧🇷 🇧🇷 🇧🇷 🇧🇷 BTS_twt
BTS_twt I Love Kim Namjoon 💜💜💜 I Love Kim Seokjin 💜💜💜 I Love Min Yoongi 💜💜💜 I Love Jung Hoseok 💜💜💜 I Love Park Jimin 💜💜💜 I Love Kim Taehyung 💜💜💜 I Love Jeon Jungkook 💜💜💜 I Love BTS 💜💜💜 🇧🇷 🇧🇷 🇧🇷 🇧🇷 🇧🇷 🇧🇷 🇧🇷 🇧🇷 🇧🇷 BTS_twt
BTS_twt BTS_twt NAMJOON SEOKJIN SUGA JHOPE JIMIN TAEHYUNG JUNGKOOK BTS BTSARMY ARMY BTS_Dynamite stayhomechallenge
BTS_twt The messy article again. Just share the pictures.
BTS_twt Hermosos, perfectos, únicos 💜💜💜💜💜💜💜
BTS_twt I'm not crying..it's just that my eyes are precipitating 🥺
BTS_twt legends
BTS_twt 💜
BTS_twt Please respect Korean culture, Koreans, and BTS by removing 'BTS' and their names in red from social media and the video playing on the site page of the cover article. Living names in red means death, life threats, illnesses, and other misfortunes upon them in Korean culture. +
BTS_twt They've already changed the music industry. They changed the music 3 years ago.
BTS_twt Really disappointed with this article. Why would you consult a religious expert? ARMY actually isn’t a cult. Or compare BTS once again to a white western group? They aren’t the next anything, they’re brand new and amazing and no other western artists has ever done it like them
btscaughtme BTS_twt NO TIME TO DIE MUSIC VIDEO
BTS_twt It has strange things like the theme of religion and put other groups in an article of BTS
BTS_twt Me while reading this. 😱🤯 BTS help south korea men
BTS_twt Wow Esta Fotografía es superior, me encanta. Los 7 se ven tan empoderados
BTS_twt i assure you we are not a cult or something
BTS_twt Im confused how you can write about BTS but not about what makes BTS...BTS. Nothing about their music, their message, their genuine lyrics. 😞 Learn all you need to know in the BTS guide 💜 Docs: PDF:
BTS_twt Yessssss
BTS_twt welcome to all the new listeners 💜 thank you for giving bts a chance, it'll be the best decision of your life ✨💜