Playboy bunnies pose during the opening ceremony of the Playboy Cancun casino December 4, 2010. — Reuters pic
The deal will make Playboy Enterprises a publicly traded firm nine years after going private and a long period of turmoil for the group which from its founding in the 1950s broke taboos on sexual content. The deal led by the specially-formed Mountain Crest Acquisition Corp allows the new firm to hit public markets without a more complex share offering.“Today is a very big day for all of us at Playboy and for all our partners globally,” said Ben Kohn, who will maintain his position as chief executive of Playboy.
The new Playboy will be seeking growth opportunities in branding of sexual wellness and lingerie products, apparel and accessories, gaming and lifestyle and cosmetics for men and women.