Author:Stephanie SaltzmanPublish date:Sep 30, 2020As the 2020 Presidential Election looms ever nearer , the fashion and beauty industries are leveraging their resources to encourage voter turnout. And some are even being quite specific about whom, exactly, they want you to vote for . On Wednesday, anonymous beauty industry insiders are introducing Biden Beauty, a new, mysterious label that's turning to makeup as a tool to vote Trump out of the White House — and Biden in.
"Biden Beauty's aim is to spread awareness and enthusiasm to get all Americans to the polls and to vote Blue," reads a press release introducing the brand. It also cheekily urges: "Let's cancel out orange for good, the only way beauty knows how — with color-correcting blue." Ahead of Biden Beauty's launch, Fashionista got the chance to ask an anonymous spokesperson behind the brand — who will apparently be revealed at a later time — a few questions . Read on for more insights.
It's no secret that the beauty community is the most powerful and influential in our modern day. Being a 'beauty insider,' my team and I wanted to amplify our community for the better good. We're seeing that young people — from millennials to Gen Z — have the power to change the course of history. But if we look at how they vote from 2018's primary, we're not showing up. We're not utilizing our civic duties in the right way. We hope to change that.