Today, the brand is sold in Bloomingdale's, Saks Fifth Avenue, Moda Operandi, and hundreds of other major retailers., the brand made $7.3 million in revenue last year, with wholesale accounting for 60%.
One female investor, Brick said, really fell in love with their business plan and ended up helping them navigate the tricky field of VC funding, by introducing them to other VCs and angel investors that ended up investing in the business. this past year, despite the pandemic. It took them a year to raise funding, Brick told Business Insider, because they were very selective about who they decided to bring on.
Having only one factory in China helped them during the pandemic, Brick said, because they weren't too impacted by the manufacturing and production shutdowns that affected many retailers throughout the world. In the weeks after March 9, Moda Operandi said that searches for the word "sweats" rose 50% on their website, while The RealReal revealed in August that demand skyrocketed for items such as candles and pillows, increasing 90% and 216% from March to June, respectively.
The partnership, according to Nouchi, happened quite simply. They were looking to do an outside-of-the-box collaboration and liked Juicy Couture's big name and nostalgia appeal, so they made an approach, and the brand loved it.
good