The CEO of guitar icon Fender says company expects record 2020 sales - Business Insider

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The CEO of guitar icon Fender says the company was looking into an abyss when the coronavirus hit — but now the company expects record 2020 sales

The coronavirus pandemic and national lockdowns spurred a much-needed revival of the guitar business.

Under his leadership, the firm was enjoying an up period, until the beginning of 2020: 2019 sales amounted to $600 million and defied the notion that the guitar was in its death throes. "Through March, we were ahead of plan," he said."We went thru furloughs and salary reductions," Mooney said. "We did everything to make sure we had enough cash."

"We benefited more than most," Mooney noted, adding that his biggest concern was whether Fender would be able to make enough gear to satisfy demand through the end of 2020.launched its American Professional II Series of electric instruments

 

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lilienfeld1 Coronavirus is the Velvet Underground of 2020.

Of course most people are depressed and it's either music or tequila

horrible

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 /  🏆 729. in JP

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