We interviewed Zeta Global's EVP and President of Data Cloud Neej Gore about using AI for predictive modeling, and how to deal with explainability and bias in the use of consumer scores.
The interview was conducted as research for an upcoming report, "Predictive Analytics and Consumer Scoring." Insider Intelligence publishes hundreds of insights, charts, and forecasts on the Connectivity & Tech industry with the Connectivity & Tech Briefing. Advances in AI and predictive analytics are creating consumer scores to automate business decisions to predict things like customer lifetime value, churn, risk, and fraud. But concerns over fairness mean companies will need to make scores transparent to consumers.Insider Intelligence spoke to Neej Gore, EVP and President of Data Cloud at Zeta Global, as research for our upcoming report, "Predictive Analytics and Consumer Scoring: Automated Decision-Making with AI Requires Transparency.