Global ad spend is expected to grow in 2021 as the Tokyo Olympics moves dates.
Zenith's Advertising Expenditure Forecasts report, released on Sunday, estimates the global ad spend will shrink by 7.5 percent in 2020 to $587 billion, down from an earlier 9.1 percent drop predicted in July 2020. By contrast, the U.S. digital media ad spend quickly rebounded from its second quarter trough decline, Magna analysts add, with digital media ad expenditures set to grow by 14 percent in the last three months of 2020 as social, video and political spending, in addition to the online holiday season ad revenues factored into the mix.
"These forecasts assume that the global economy will start a sustained recovery as COVID-19 vaccines are introduced in 2021, and are subject to the wide uncertainty over how rapid this recovery wil be," Zenith analysts write in their latest global ad spend report.
Between woke programming that fewer and fewer people are watching and the drop in media buys... entertainment companies are going to implode next year.
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