She and her international counterparts have agreed that domestic travel is likely to take priority even after vaccinations begin.Efforts earlier this year to redirect $40 million in marketing budgets yielded some results, Joly says, citing high attendance at Banff National Park in Alberta and visitors to Quebec’s Gaspe region.Joly says in an interview that the strategy will likely be to first promote people travelling within their regions, then to travel across the country.
New polling released on whether Canadians plan to abide health officials request to stay home over the holidays “Targeted help for those employers will be needed for some time to ensure there are jobs to return to when the pandemic is over,” said Goldy Hyder, president of the Business Council of Canada.Last month’s fall economic update offered to inject some long-sought support.
“Then they can generate revenues, potentially more revenue than they thought even possible, because people will want to travel,” she said in an interview this week.