in the chocolate chip cookie category, beating out name brands like Chips Ahoy, Famous Amos, and Mrs. Field's.
While the chocolate chip mini cookies have always been a standout product for HighKey, sales of the product have increased 140% compared to last year, with more than 2.5 million pouches sold so far in 2020. The brand has been a Amazon top seller since April 2019.and via partnerships with retailers like Target and Whole Foods, the majority of the brand's sales still occur on Amazon.
To generate buzz for the brand, HighKey leans in to a vast community of health-focused influencers on Instagram and Facebook. This network is useful when it comes to spreading the word about a new product launch.While the pandemic caused a slowdown for many CPG companies, HighKey purposefully decided to keep creating new products. In addition to the 13 launched products during the pandemic, HighKey added new baking mixes and unveiled a new a keto-friendly cereal.
The snickerdoodle is also pretty damn good!