Adolescents, teenagers, and young adults are some of the most brutal critiques you'll meet, but they're also our cultural change-makers. If you want to expand your business, your influence, your message, and your opportunities, starting with a younger demographic is key. As with all social platforms, TikTok is spreading across different age groups and appealing more and more to professional, middle-aged, and even older demographics.
Play with different formats like dances, short explainers, comedy skits, or lip syncs, and see what fits you and your brand best. Not sure? Try them all. It takes a few minutes to put together a 15 second video, and if it flops, try something else, but don't forget to have fun.
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