GameStop case study: Not the next Blockbuster, says business professor - Business Insider

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The b-school professor who wrote the case study on GameStop says it's not the next Blockbuster

. Like Blockbuster, they argue, GameStop hasn't moved fast enough to rapidly digitizing game retail landscape — and, like Blockbuster, its days are numbered. previously told Insider

of GameStop's disc-based business model."For sure it's going to go away eventually. And for sure their future will be truncated and eliminated the day that discs stop being manufactured." But some also say there is good evidence that GameStop won't necessarily meet the same fate. Dr. Sayan Chatterjee, a corporate strategy professor at Case Western University's Weatherhead School of Management who

, has been following the company for over a decade now. He told Insider about why he's cautiously optimistic about the gaming vendor.For many loyal customers, GameStop's appeal is that it provides customers with a place to trade in games and chat with salespeople, many of whom are also gamers. And by creating that community, the company has been able to better learn the needs of its customers.

 

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