But can Roku maintain its lead over Apple and Google if Americans' future is a house controlled by a voice-enabled smart-home device that can turn on and off a television and change the channel?
One of our main goals as a platform is to help you find content that you want to watch. Things like universal search — where you can search across services for an actor or a movie — and get information about if something is free on one service or you have to pay for it on another, that type of interactivity is something that people love, if it's around discovering content. So, we're looking for other ways to help people discover content that's interactive in its nature.
I don't think people want to talk to their TV. In cases where it's faster and easier — search, for example — we make voice remotes. We focus on integrating voice into areas where it can really make a difference, like entering your password or your e-mail address or searching — those are things where it's tedious to tap stuff out on your remote. But other areas, like just scrolling up and down or the power button, it's actually easier to use the remote.
The other part of our strategy is using the same techniques that have worked for us in the U.S. and applying them internationally. So, focus on growing our smart TV market share — we're No. 1 in smart TV market share in the U.S. We're No. 1 in Canada. We're No. 2 in Mexico. Samsung is No. 1 there, but we're catching up fast. So focusing on smart TVs and selling low-cost players is how we gain scale.