How this 28-year-old's pandemic cookie business became a celebrity favorite

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When Lara Adekoya started baking cookies at the start of the pandemic, she never anticipated that a year later, celebrities like Issa Rae, Jenna Dewan, Jennifer Love Hewitt, Melissa Benoist and Lena Waithe would be lining up to order from her business.

found that 41% of employees are considering leaving their current employer this year.

Two important relationships she cultivated there were with female entrepreneurs Aderiaun Shorter and event planner Mindy Weiss, the latter who is known in Hollywood for throwing lavish parties for the Kardashians, Justin Bieber, Ciara and many others. When Adekoya started sharing her baking hobby on social media, her two former Nordstrom clients were the first to buy cookies and promote her. That’s when her idea for Fleurs et Sel really kicked off.

"When I have encountered the celebrities, they too have shared their excitement and love for Fleurs et Sel on social media,” the baker said. “They are part of our online community, and they have helped strengthen and solidify our reach and success.” Selling out of popular treats like the bae bar or the vanilla bean sugar cookie might be easy for Adekoya, but creating the products comes with a lot of work and sacrifice. The baker said she’s no stranger to staying up past midnight or waking up at 4 a.m. to fulfill orders from her Culver City kitchen.

 

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🙂💐

See. She made a very good decision. Me? I started baking, and then I ate what I made all by myself... and now I'm trying to lose the 20 or so pounds I put on.

Hash Brownies Please !

We have a winner! See, COVID has a silver lining.

good

But wait how did she succeed against all the racism and stuff

Askin Darnella Frazier 'Another black man lost his life in the hands of the police!' she said. 'I asked my mom several times 'he died' I couldn't accept what I was hearing and still can't.' TheView nah... we don't care.

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 /  🏆 471. in JP

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