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Most small business owners are middle-aged, not ‘cool kids’ the media loves

  • 📰 The Guardian
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As older owners retire, millions of small businesses will change hands, and that means opportunities for young entrepreneurs

hen you think of the typical small business do you think of the savvy and beautiful actor Anne Hathaway, who ran a Brooklyn-based fashion startup in The Intern? Or maybe you’re thinking of Jesse Eisenberg’s portrayal of Mark Zuckerberg in The Social Network?TV ads show young and energetic entrepreneurs hustling their way to success. Business magazine covers at the airport feature the cool kids making cool millions. These are the young and beautiful faces of entrepreneurship that the media loves.

 

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