MILAN — Meet them at the beach. That might be the mantra that luxury and fashion brands are repeating this summer.
This year, in fact, thanks to the acceleration of the vaccination campaign globally, international tourists are returning to Italy. This is an encouraging sign for the country where before the pandemic, according to a research conducted by Bain & Co., 60 percent of the luxury purchases in the country were made by overseas tourists.
In Capri, already home to boutiques of leading luxury brands, a string of additions are populating the island’s shopping streets: Milan-based Luisa Beccaria secured a location on the iconic Piazzetta, while Genny and Golden Goose opted for the prestigious Via Camerelle. The luxury sneaker and streetwear brand, which last year was acquired by private equity firm Permira for 1.
Rather than offering products by established luxury brands, Avino is filling her pink wunderkammer, located across the street from the hotel’s main entrance and occupying a scenic space that previously housed an art gallery, with an array of garments and accessories from international niche brands.
According to Sandretto, among the Italian resort destinations that will benefit from the arrival of mega yachts cruising the Mediterranean Sea this summer is Porto Cervo, the luxury village on Sardinia’s northeastern coastline.