With theaters closed, many movies moved to streaming. Universal Pictures made a deal with AMC Theaters to shrink the time its movies play exclusively in theaters from 90 days to 17. Warner Brothers started releasing its new movies on HBO Max the same day they go into theaters—a move that will extend through at least the end of 2021. Disney+ followed a similar model by releasing some new movies on streaming for an additional cost, and others included in the basic subscription price.
In the future, more movie studios will expand their animated offerings. Animated movies for families and adults tend to be easier to produce virtually with animators working from different locations, reducing the need for safety measures. Original scripts have been waning for years in favor of franchises and re-boots. That trend will grow in the future as studios opt for movies and series that have a proven track record instead of taking a risk on a new franchise or script.
In-theater movie watching has long been a staple of the entertainment industry, but the pandemic may have changed all that. Going forward, we’ll see major changes to the industry to put movies closer to customers than ever before. is a customer experience futurist, keynote speaker and the author of the bestselling book
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