JPMorgan's new health business makes inaugural investment in start-up Vera Whole Health

Companies pay a flat monthly fee per patient, and primary care doctors are tasked with coordinating all their users' care.

While the use of Vera will be optional for JPMorgan employees, it provides a "higher level of care" that will likely be sought out once the benefits are appreciated, said Morgan Health CEO Dan Mendelson.The start-up's approach involves a more holistic view of an employee's health than merely focusing on physical ailments; higher patient engagement and an emphasis on mental well-being is more likely to detect diseases or even prevent them in some cases, he said.

Since it's not a simple model to execute, only employees in select regions will have access to Vera this year, Mendelson said.

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