How a deepfake Tom Cruise on TikTok turned into a very real AI company

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A deepfake Tom Cruise was so popular, racking up tens of millions of views on TikTok, that it inspired visual and AI effects artist Chris Umé to join up with others to launch a company called Metaphysic in June.

Earlier this year, videos of Tom Cruise started popping up on TikTok of the actor doing some surprisingly un-Tom-Cruise-like stuff: goofing around in an upscale men's clothing store; showing off a coin trick; growling playfully during a short rendition of Dave Matthews Band's"Crash Into Me."

In one video, he bites into a lollipop and is amazed to find gum in the center."Mmmmm," he says to the camera."That is incredible. How come nobody ever told me there's bubblegum? Incredible!"Facebook is trying to make AI fairer by paying people to give it dataDespite the movie star hair, the eye-squinting and that trademark teeth-baring cackle, it wasn't really Cruise.

 

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Creepfake as a business model 🥱

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