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Q&A: It’s far more than just the cars, Nada exec Marcia Mayabas says about motor industry

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The vice-chair of dealers’ association talks about transformation, mentoring and attracting talent

A year ago Marcia Mayaba, franchise executive at Barloworld Motor Retail, was elected as vice-chair of the National Automobile Dealers’ Association .

Indeed. The motor industry chose me. What really appeals to me is the complex nature of it. It’s certainly more than just the cars that we see on the road. There are many different facets all intertwined in one way or another. The abundance of learning opportunities that have presented themselves to me as my career progressed has been incredible.

The most rewarding part of this journey has been my ability to turn nonperforming dealerships into profitable ones, to take performing dealerships from good to great, and creating opportunities for the people I have had the blessing to lead. The most rewarding part has been the acknowledgment of my efforts by various OEMs. The one standout award for me, in my entire career in this industry, is the Volkswagen Club of Excellence Award.

The male base overall is growing, transforming faster relative to females. Unfortunately, women often find themselves having to navigate relationships to a broader male presence, and it’s not limited to one race.

 

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