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So, You Want to Get Into the Weed Edibles Business

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'Gastropod' hosts Nicky Twilley and Cynthia Graber explore where the marijuana industry is heading, for better and for worse

, hosts Cynthia Graber and Nicky Twilley bit into the history of pot brownies. Now, on the second episode in their two-part series on edibles, the pair is exploring where the marijuana industry is possibly heading now that weed is legal — or in the process of becoming legal — in many states.

While such treats are certainly delicious and mind-altering, edibles are also being used to treat a variety of medical ailments. So Graber and Twilley head to the office of scientist Adie Rae at the Legacy Research Institute in Portland, Oregon, to discuss the use of cannabis for pain management, the biological effects that the plant has on our body, and the current limitations on research.

Marijuana is a highly lucrative industry with, according Yoko Miyashita, CEO of the website Leafly, over $61 billion spent in 2020, “but only 19 of that was spent in the legal market.” Entering the legal cannabis industry requires an unusually high amount of capital in comparison to other types of food businesses, making it especially cost-prohibitive to lower-income people who might have been

 

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