Jardella points out that as consumers we are used to looking at the packaging on food to see how much sugar or salt or fat a product contains, and can use that information “to make informed decisions”.
He acknowledges that his brand is more expensive than some alternatives found in retail outlets around Ireland but says it is not wildly so. “We want the price to be fair to a consumer. We are trying to create a solution for sustainability and if we price it too high then we are pricing it only for wealthy people, so we have tried our level best to price it at the most affordable we can based on the ideology that we want to cater for as many people as we can.
His business, based in Bracknell near London, has also joined the charity 1% for the Planet. “Anyone that is part of it makes a commitment to give 1 per cent of their sales to charity irrespective of whether they are a making a profit or not. It doesn’t matter what we make, everything we sell makes a positive difference.”Gráinne Mullins wants to make a positive difference too and not simply by making amazing chocolates.
2. Have Meat-free Mondays and Vegan Fridays: We all know we should eat less meat but the benefit of a vegan diet is not just health based, it reduces methane and nitrous oxide production, as well as greenhouse gases and supports marine ecosystems. Even reducing consumption to two to three days a week can have a positive impact.