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WhatsApp launches test of in-app business directory

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The test in São Paulo, Brazil, which allows WhatsApp users to find shops and services through a directory in the app, is the latest feature in Facebook’s drive to bolster ecommerce on its services

This translation has been automatically generated and has not been verified for accuracy.Facebook’s messaging service WhatsApp on Wednesday launched a new feature to make it possible to search for businesses within its app for the first time, the company told Reuters.

The messaging service has increasingly courted business users, with a specialized app for small firms and an API, or type of software interface, for larger businesses to connect their systems, which generates revenue. WhatsApp said the new test would include thousands of businesses in categories like food, retail and local services across certain São Paulo neighborhoods. Idema said India and Indonesia were good next candidates to expand the feature.

 

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