Just Eat Takeaway.com will enter the competitive business of delivering British consumers their groceries with a new partnership, marking the latest company seeking a slice of local supermarket spending.
Just Eat has been offering hot pizza delivery from Asda since 2019, but the new rollout is its first significant move into UK grocery delivery. Consumers will be able to order from a selection of up to 1,000 items including fresh groceries. By expanding into the UK grocery delivery market, Just Eat will be competing against the likes of Uber Technologies and Deliveroo, which is building out a rapid grocery service alongside an offering allowing customers to order from supermarkets.
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