shows that almost half of B2C buyers and 58% of B2B buyers say they always or often research a product online before going to a physical store. Even when in-store, they will still go online to continue their research.
"We are continuing to invest in innovation and as we want to be relevant and meet the different needs and purposes of consumers," explained Afridi."We want to keep expanding and introduce different varieties of products so they can find chocolate or dessert for any occasion or any person. Consumers' needs and expectations are continually evolving, so it's our job to find out how to serve them best. And what is relevant for the U.S.
Based on Information Resources, Inc. data around documentation on growth figures in the U.S, Afridi reported their overall Consumer packaged goods consumption is +37% this year through November, including their Club Channel. In addition to looking ahead to 2022 to ensure they continue to drive growth and meet sustainability goals, GODIVA is also helping to advance social change through theirThe Lady GODIVA Initiative was developed to recognize and support five non-profit organizations globally – the United States, Canada, United Kingdom, Belgium, and China.