After a global lockdown and a pandemic-impacted 2020, we have seen the rise of musical talents across the continent, with a renewed vibrancy to set the tone for an active year.
CKay hit no. 1 on the Billboard emerging artists chart because of his breakout single, Love Nwantiti. Olamide’s UY Scuti also hit 40 million streams in a month on Audiomack. In addition, multiple music companies and record labels hired prominent African music executives and set up offices on the continent, as well as entering deals with.
With the rise of Afrobeats music and performances in the United States in 2021, Live Nation recently partnered with Duke Concepts to produce Afrobeats focused tours domestically in 2022. Also, we will see a rise in women African artists topping the charts in 2022 as well as more women collaborations with international artists. Another key trend that I foresee that will help African music’s market share elevate is a rise of African music syncs globally in games, television shows, and movies. When it comes to a rise in African music genres, we will see a big rise in Amapiano in the United States in 2022.
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