is launching a new company to “explore entry” into the electric vehicle market, joining a long list of technology groups that are considering a move into the next-generation car business.
Sony unveiled a prototype electric vehicle called the Vision-S sedan two years ago, which was viewed mainly as a way to promote the batteries and sensors the group sells to other car manufacturers. The Vision-S has been road tested in Europe since 2020. Other analysts shared that curiosity at the boost for Sony’s shares, pointing out that the company’s interest in electric vehicles had been raised several years ago.Mr Yoshida showed off the Vision-S 2 on Tuesday, an sport utility vehicle with more room for the entertainment devices that Sony and other companies believe will become central to the experience of riding in an automobile.