However, in today’s challenging economic environment, it won’t create sales by itself. Competing on price is not smart as it can lead a business to bankruptcy very quickly.
“Fully integrated CRM and ERP system unlocks valuable information from customer data, so that the sales team can plan the right strategy for targeting the right customer,” says De Leeuw. Integration of operations, financial and statutory reporting with business intelligence delivers reliable, auditable information.
Employees can do real-time stock management and planning, they have operational and reporting mobility, and the business can benefit from reduced customer acquisition costs because of integrated CRM and ecommerce platforms that add efficiency and accuracy to every process and interaction. Fully integrated human capital management solutions can make employees’ lives easier when it comes to things like performance and KPI management, improved worker efficiency, avoiding cuts and layoffs, and retaining top staff. It’s all about technology that allows people to trust and believe in the system.One component of next-level differentiation that a great many businesses ignore, is their relationship with suppliers.