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TIME100 Most Influential Companies 2022: Trek Bicycle

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Bicycles are plenty eco-friendly, but building and shipping them still extracts a toll. trekbikes aims to reduce the carbon energy from its production TIME100Companies

icycles are plenty eco-friendly, but building and shipping them still exacts a toll. Trek Bicycle in July became the world’s first major bicycle manufacturer to quantify that toll, publishing a sustainability report that found that producing and shipping each bike emits the same amount of carbon energy as an average car driving 430 miles. It now plans to reduce its reliance on

, use more sustainable materials, and consolidate shipments. The company’s hope, says president John Burke, is that “other companies in the bike business can do the same thing.”

 

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TrekBikes A good move, but pretty pointless given that most high end bikes are carried around in cars and flown all over the world be owners/racers.

TrekBikes

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