But scarcity isn’t the only factor driving the watch gold rush.
WWD: Other than the coastal U.S.A., what are some other big markets for secondhand watch sales? What do you attribute this to?This truly is a global hobby. We have clients all across the U.S., Europe, the Middle East and Asia, and everywhere in between. With the rise of internet sales, it doesn’t matter where you are. As long as you have a connection and a shipping address, you can find incredible pieces for sale and have them delivered right to your door.
WWD: Other than the coastal U.S.A., what are some other big markets for secondhand watch sales? What do you attribute this to?Cartier Ceinture Jumbo: WWD: What is the client profile of a person who buys on the secondhand market? How has the resale market opened the category to a new type of customer?We know that our customers come to us for investment pieces and quality items that last season after season. Across Mr Porter, we know that our customers value craftsmanship and longevity and a luxury watch, pre-owned or not, is no exception. With a new set of brands comes a new set of customers.
and independents such as MB&F. Vintage pieces, of course, present an even more interesting set of data points. WWD: Have there been any shifts on the customer side with people thinking about a watch as an investment piece? Are there some brands that are more collateral and some brands that are more emotional?As the secondary value of luxury timepieces continues to rise, it is inevitable that collectors are asking intelligent questions regarding the sustainability of the market, and the truth of the matter is that there are certain brands or styles that are likely to drop out of favor on the investment...
The current strength of the secondary watch market has given consumers the confidence to purchase and invest in both more expensive items, and incredible pieces by independent watchmakers and brands, knowing that there will be a market for them should they wish to trade or sell these watches in the future. WatchBox has focused increasingly on building these segments of our inventory, ensuring that we can deliver access to the world’s most collectible watches.