Cult Beauty was a pioneer in the online beauty space, stocking niche brands and categories; showcasing brands with editorial flair, and steering well clear of discounting. The site spoke directly to the beauty-obsessed; reported regularly on seasonal and consumer trends, and remained sensitive and responsive to the needs of its audience.
Inge’s departure coincides with a difficult period for THG, which suffered an annus horribilis in 2021, due to a variety of factors. They included cofounderoversight of the company, the exact value and function of the various businesses under the THG umbrella and corporate governance.The company’s share price has fallen nearly 86 percent over the past year, with the shares worth 0.94 pounds.
Inge, who cofounded the company 14 years ago, said she was proud of transforming Cult Beauty into “the most trusted and loved beauty retailer in the world. I feel that we have not only surpassed [our] dreams, but also founded a significant community along the way, all on a total investment of 1.75 million pounds.”
She thanked the “superstars who have worked alongside me to build Cult Beauty into the special business it is today. I would like to thank our brands, all of whom quite literally represent the best in the industry. Thank you to our incredible community of customers from around the world for continuing to be our greatest supporters and source of inspiration.”