The Democratic National Committee will utilize a seven-figure investment to reach Latino voters as part of the “historic” early investment, an especially staggering sum to shell out for a midterm cycle, according to the strategy shared with NBC News. The media campaign will focus on radio and print ads in both English and Spanish to be distributed throughout Latino-rich states that are also shaping up to be crucial battlegrounds in November.
The ads are set to run in battleground states Arizona, Georgia, Michigan, Nevada, Pennsylvania, Florida, North Carolina, Texas, and Wisconsin. It’s not entirely clear how much money each state will receive as parties don’t typically give out that information. “The ad buy is a big show of that in saying we need to invest earlier; we need to invest in places like Pennsylvania and the suburbs of Philadelphia and speak directly to the Puerto Rican community there, for example,” said Michelle Villegas Tapia, DNC Latino Coalitions director. “That’s something happening in this ad buy.”
The targeted ads will seek to address primary concerns among Latino voters, such as inflation, as the crucial bloc increasingly slips away from the Democratic Party, according to recent polls. Hispanic voters disapprove of President Joe Biden’s job performance more than any other racial group, with just 12% saying they “approve strongly.”Latino voters also had a major swing toward Republican candidates in the 2020 election, shocking Democrats who are now seeking to maintain control of Congress.
Are they calling them “Latinx”? Because that works really well.
Please o please o please make one of BETO parroting Bidens “if you don’t know who to vote for, you ain’t Black”
The strategic takeover of the Republican party by radical forces such as the White Nationalists, Neo Nazis and Neo Fascists is sad to watch. They're now overtly embracing the rhetoric and name of the extremist, violent, Un-democratic, pro-Nazi so-called“America First' Movement.