BusinessTech is the largest business publication in South Africa – read by C-level executives, business owners, company directors, managers, and professionals every day.93% of these readers are a purchasing decision maker or influencer in their household, providing excellent insight into what South African consumers think of the country’s top brands.Looking at the Car Insurance section of the survey, OUTsurance is the most popular insurer among BusinessTech readers.
12% of respondent said they planned to move to a new insurer for their car, while the remainder said they were not currently thinking about a move. The graphic below shows the results of the question: Are you thinking of moving to another car insurer?The readers who said they are thinking of moving to a different car insurer were then asked which company they would move to.
OUTsurance took first place, with Discovery Insure beating several high-profile brands to take second place.The full BusinessTech Readership Survey: Car Insurance report is available for free to insurance and marketing professionals.