As noted by both companies via a jointly-published press release, this long-term partnership will combine Leica’s expertise in the development of high-quality projection lenses together with Hisense’s laser projection technology. The goal is to create a particularly powerful and future-proof technology platform for Laser TVs.
In a way, short-throw laser projectors can be considered as an alternative to owning an actual large TV. The biggest advantage being their compact and portable size, which benefits users in terms of logistics. One such example is Hisense’s own 100L9G projector, which is capable of providing high quality projection equivalent to a 100-inch screen.Meanwhile, Leica itself is no stranger to the projection market either.
Speaking of which, the new Laser TV by Leica and Hisense is slated to make its debut during the IFA congress in Berlin, which is held next month from 2 to 6 September 2022. Unfortunately, neither companies have released any details or images concerning the product just yet.Though it’s a bit early to call, it actually won’t be surprising if the device would fetch a very hefty price tag once it hits the market.