shortly after the investment was announced saying, “Embracer is built on the principles of freedom, inclusion, humanity and openness. The transaction with SGG [Savy Gaming Group] will not change this in any way.”It seems the company’s long-term strategy is to acquire notable intellectual properties within the gaming industry and other IPs with which they can make games and other media.
The rate at which Embracer Group is gobbling up companies further consolidating an already increasingly consolidated market is cause for some concern. But to put the company in perspective to its peers in the industry, it would take about eight of them to equal one Activision Blizzard. So while the company seems massive, comparatively speaking, it doesn’t even crack the top 10 list of biggest video game companies. At least not yet.
🗿