Executives believe bringing in the colorful brick toys helps with creativity, anxiety and communicationThe engineers at German company Metafinanz snickered when they saw small piles of Lego bricks awaiting them in the conference room. The compliance team was skeptical, the risk management team was openly critical.
Lego A/S, the Danish maker of colorful building-block toys, was on the brink of bankruptcy in the early 2000s. But the company turned things around by making several changes, according to analysts and a spokeswoman for the firm. Gone were products that weren’t construction bricks.
One driver of such growth is a program called Lego Serious Play. LSP is a training tool where employees are asked to address company concerns or aspirations by first building a small Lego model from a handful of bricks, then describing what they constructed and why.
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