Apple, of course, released the iPhone 14, 14 Pro, and 14 Pro Max slightly earlier this year compared to the iPhone 13 roster back in 2021, which is probably one of the reasons why overall demand for the company's iOS handsets showed unusual"resilience" to the global market"downturn."and Samsung and not for third, fourth, and fifth placers Xiaomi, Oppo, and Vivo respectively.
Canalys analysts expect smartphone demand to remain weak not only through the end of 2022 but in the first half of 2023 as well, with more and more consumers shifting their focus from"electronic hardware" purchases in general to"other essential spending" like, well, food, heating, and gas. That's certainly a sad and seemingly inescapable state of events for an industry that was booming not so long ago, but if youafford to buy a new phone this holiday season, these demand troubles might not be the worst news you've received this year.
"Aggressive discounting and promotions" apparently helped Samsung avoid a larger decline near the end of the year's third quarter, with even deeper price cuts, great bundle deals, and especially significant discounts on"older generation devices" expected all through Q4... and not just as far as Galaxy handsets are concerned.
All major mobile device manufacturers are likely to offer a"steady" stream of sweet"festive" deals over the next couple of months to try to"stabilize" their market share, and of course, we'll be here to advise you on the best time to buy the