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Fellr is Australia’s fastest growing new company

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AFR Fast Starters list-topper has recorded a compound annual growth rate of 1863 per cent over the past three financial years.

The Australian Financial ReviewThe top rank in the Fast 100 has been taken out by Naked Life Non-Alcoholic Spirits, and the fastest of the Fast Starters is Fellr, which makes products in the only alcohol category still getting bigger after the record highs seen during the COVID-19 pandemic.

Meanwile, Fellr’s story involved a leap of faith to which most of their fellow Fast list finalists could relate. “We felt this method gave our drinks a fuller mouth feel and depth of flavour, versus a lot of the other seltzers that are made with distilled spirits or neutral grain spirit,” says Morgan.

“As soon as restrictions lifted we hit the pavement. We got a ton of ‘nos’ at first – nobody knows who the customers are for a new product – but because we over-invested in quality ingredients for our liquid, we gradually started to cut through.”in Australia grew 282 per cent in 2021-22 to become a $210 million category.

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