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Balenciaga suing production company for $25M over controversial ad campaign

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Monday, the fashion house apologized for the campaign which also shows a child holding toys in bondage attire.

The label, which is already facing condemnation over a different campaign involving children, initiated the lawsuit Friday in the New York State Supreme Court. Balenciaga is seeking at least $25 million in damages from production company North Six, Inc., set designer Nicholas Des Jardins and his company

The court document claims Balenciaga, which is owned by French luxury group Kering, had no knowledge of and did not authorize the inclusion of this particular piece of paperwork. Amelia K. Brankov, an attorney for Nicholas Des Jardins and his company Nicholas Des Jardins LLC, said in an emailed statement to CNN that "there certainly was no malevolent scheme going on. As Balenciaga is aware, numerous boxes of documents simply were sourced from a prop house as rental items."

Balenciaga also addressed widespread outrage and condemnation of another recent campaign that featured children cuddling teddy bears dressed in fetish clothing.

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How is the ad campaign 'controversial' - it was literally associating a child with a sexualized bear. Disgusting monsters. At least there's media coverage on this.

Balenciaga knew exactly what they were doing. They are trying to cya.

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Balenciaga suing production company for $25M over controversial ad campaignLuxury fashion house Balenciaga is suing the production company behind its Spring 2023 ad campaign after paperwork about a Supreme Court ruling on child pornography was identified in one of the images. 🗣️ BALENCIAGA OKed THE AD A lot more than just paperwork was in that ad campaign.
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