Balenciaga suing production company for $25M over controversial ad campaign

The label, which is already facing condemnation over a different campaign involving children, initiated the lawsuit Friday in the New York State Supreme Court. Balenciaga is seeking at least $25 million in damages from production company North Six, Inc., set designer Nicholas Des Jardins and his company

The court document claims Balenciaga, which is owned by French luxury group Kering, had no knowledge of and did not authorize the inclusion of this particular piece of paperwork. Amelia K. Brankov, an attorney for Nicholas Des Jardins and his company Nicholas Des Jardins LLC, said in an emailed statement to CNN that "there certainly was no malevolent scheme going on. As Balenciaga is aware, numerous boxes of documents simply were sourced from a prop house as rental items."

Balenciaga also addressed widespread outrage and condemnation of another recent campaign that featured children cuddling teddy bears dressed in fetish clothing.

Let's see how many people will believe that they were not aware of their ad campaign. They're lying

*Like They Didn't Approve Prior To Release 🤔..✓ *Frauds 💯

Right. Because a multinational fashion company didn’t review and provide sign-off on a multi million dollar campaign 🤦🏻‍♂️

Surprised you picked up on BalenciagaGate

Give me a break. All about the profit and not about the children. What you all are about is the money. Look at Kim K she's got to evaluate took her 6 days to think about it oh I have four kids. Shes dirty she thought be another controversy. West is a better man now

Production doesn’t do advertising or do they

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Balenciaga suing production company for $25M over controversial ad campaignLuxury fashion house Balenciaga is suing the production company behind its Spring 2023 ad campaign after paperwork about a Supreme Court ruling on child pornography was identified in one of the images. 🗣️ BALENCIAGA OKed THE AD A lot more than just paperwork was in that ad campaign.
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Balenciaga suing production company for $25M over controversial ad campaignLuxury fashion house Balenciaga is suing the production company behind its Spring 2023 ad campaign after paperwork about a Supreme Court ruling on child pornography was identified in one of the images. Balenciaga knew exactly what they were doing. They are trying to cya. How is the ad campaign 'controversial' - it was literally associating a child with a sexualized bear. Disgusting monsters. At least there's media coverage on this.
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Balenciaga suing production company for $25 million over controversial campaignLuxury fashion house Balenciaga is suing the production company behind its Spring 2023 ad campaign after paperwork about a Supreme Court ruling on child pornography was identified in one of the images. Cool story bro Are they serious ? Wrong wrong wrong way to promote a luxury brand. Should have just kept Ye if wanted notoriety
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