Meta considered building a Twitter competitor: 'Let's go for their bread and butter - report | Business Insider

Employees from Facebook and Instragram met virtually in November to generate ideas around building a text-based app that could take on Twitter, the Times reported.

"Twitter is in crisis and Meta needs its mojo back," one Meta employee wrote in a post, per The Times."LET'S GO FOR THEIR BREAD AND BUTTER." At the brainstorming session, the group of workers discussed creating a standalone text-focused app that could be built based off of Instagram's technology, the publication reported. The employees also considered building the text-based feature into Instagram's existing platform as an additional feed like Instagram Reels or rolling the feature into Instagram Notes, per The Times. over the summer and rolled out to a select group of users.

During the meeting, Meta employees came up with several names for a potential Twitter competitor, including Realtime, Real Reels, and Instant, the Times reported.It wouldn't be the first time that Mark Zuckerberg's company has attempted to copy another social media platform. Instagram has also

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