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Union Square hotel opens anew following multimillion-dollar makeover - San Francisco Business Times

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A good sign? Investor bet on San Francisco leads to hotel debut midway through full remodeling.

San Francisco’s former Villa Florence Union Square hotel at 225 Powell St. has quietly reopened to guests with a new look and new flag under its new owners.and managed by Spire Hospitality, the hotel opened in December after a multimillion-dollar revamp of all 189-rooms.

Including the future work, the full repositioning is expected to wrap up by the end of the year for a total investment of around $12 million.

"2023 already feels tangibly different," Sandoval said. He noted foot traffic for Union Square for the last week of December was up over 60% year-over-year, as measured by reports using smartphone location data."People complain it's not 2019, but there's many good things we're already seeing."

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