Dumb headline. “Women”, i.e. 50% of population and somewhat variable, are not a “niche”
Um...women aren't a hidden market...they've always been there. Brands and marketers do already know this, since most purchases are fueled by women.
'Investors discover that 50% of the market exists'
No need to read the story I guess. Apparently, They're NOT a niche market. PicIsWortha1000Words
Considering women make 80% of consumer purchasing decisions, you're a bit behind the times, Forbes.
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