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Elon Musk threatens to reassign @NPR on Twitter to 'another company'

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Handing over established accounts to third parties poses a serious risk of impersonation and could imperil a company’s reputation, said social media experts.

Twitter CEO Elon Musk speaks at the “Twitter 2.0: From Conversations to Partnerships” marketing conference in Miami Beach, Fla., in April. In a series of emails sent to this reporter, Musk said he would transfer the network’s main account on Twitter, under the @NPR handle, to another organization or person. The idea shocked even longtime observers of Musk’s spur-of-the-moment and erratic leadership style.

Musk did not answer when asked whether he planned to change the platform’s definition of inactivity and he declined to say what prompted his new questions about NPR’s lack of participation on Twitter. Musk has long attacked the media and attempted to undercut the credibility of journalists. The Twitter CEOreporters who have published or promoted stories critical of him. Musk has stripped away, and at times reissued, “verified” blue check marks to news organizations and individual journalists.

 

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