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More Chicken, Lighter Beer, Pink Drinks: Companies Craft New Products for Gen Z Tastes

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As Generation Z comes of age, food and beverage companies are scrambling to attract them to their brands

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https://www.wsj.com/articles/more-chicken-lighter-beer-pink-drinks-companies-craft-new-products-for-gen-z-tastes-88d96c7a Taco Bell says it is following the lead of its Gen Z customers and leaning more toward chicken, introducing items like 2023’s Cheesy Chicken Crispanada.

 

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