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Subway was struggling. Here's what it had to change to fight back | CNN Business

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Subway was struggling. Here’s what it had to change to fight back

Subway is the largest restaurant chain in the US and one of the most recognizable fast food brands in the world. But in recent years, it has struggled. Thousands of Subway stores have closed since 2016. The company has had to coax back eaters who switched allegiances to fast-growing rivals like Firehouse Subs and Jersey Mike’s. Sales grew sluggish. It didn’t help that perhaps the company’s best-known product, the $5 footlong, generally didn’t turn a profit.

That was tough year for Subway because for the first time in the company’s history, it closed more US stores than it opened the year before. In 2017, Subway debuted a new, more modern look for its locations featuring brighter lighting, sleeker furniture and displays of vegetables behind employees, a visual cue to emphasize the chain’s focus on freshness. It also added ordering kiosks with modernized payment options, like Apple Pay.

 

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