WhatsApp is trying to create new experiences in addition to the basic chat experience that everyone knows and loves. Businesses and business-oriented features have been the focus of WhatsApp’s development strategy for quite some time, but few projects have materialized in actual features that users can take advantage of.Flows, a new purchase service that allows users to buy products and services directly within the app.
WhatsApp promised to make Flows available to businesses around the world, at least those that use the WhatsApp Business Platform, in the coming weeks. Flows will allow businesses to provide WhatsApp users with menus and customizable forms that support their needs. In addition, WhatsApp announced that it’s making it easier to complete a purchase directly in the chat. First, users in India will be able to add items to their car and send a payment using one of the various supported methods like UPI apps, debit and credit cards, and more. To make the purchase experience safe and simple,Finally, WhatsApp is introducing a verification process, which will provide Meta Verified statuses to businesses that successfully demonstrate their authenticity.
Furthermore, Meta Verified will offer some additional premium features for interested businesses, including the ability to create a custom WhatsApp page discoverable via a web search, as well as multi-device support.very soon, so this won’t be available to businesses on the WhatsApp Business Platform yet.Subscribe
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