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Commentary: Community users can govern online spaces better than social media companies

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In the early, pre-web days of the social Internet, decisions about the spaces people gathered in online were often made by members of the community.

Implementing community governance in today’s platforms could take a number of different forms, some of which are already being experimented with.In the 2018 documentary The Cleaners, a young man in Manila, Philippines, explains his work as a content moderator: “We see the pictures on the screen. You then go through the pictures and delete those that don’t meet the guidelines. The daily quota of pictures is 25,000.

Our examination of the early history of online governance suggests that social media platforms could return — at least in part — to models of community governance in order to address their crisis of legitimacy.In many early online spaces, governance was handled by community members, not by professionals.

This switch from community governance to customer service made sense to the fast-growing companies that made up the late 1990s Internet boom. Promising their investors that they could grow rapidly and make changes quickly, companies looked for approaches to the complex work of governing online spaces that centralised power and increased efficiency.

On a smaller scale, total self-governance – echoing early online spaces – could be key for communities that serve specific subsets of users. For example, Archive of Our Own was created after fan-fiction authors – people who write original stories using characters and worlds from published books, television shows and movies – found existing platforms unwelcoming.

 

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