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Meta's Core Business Model Revolves Around Monetizing User Information and Attention

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Explore how Meta, the social media giant, maximizes its profit by focusing on engaging young users.

The United States v Meta Platforms Court Filing October 24, 2023 is part of . You can jump to any part in this filing . This is part 11 of 100. HackerNoon’s Legal PDF Series here A. To maximize profit, Meta’s business model focuses on increasing young users’ engagement. 1. Meta monetizes young users’ attention through data harvesting and targeted advertising. 54.

Meta has emphasized ad effectiveness as a top priority for future growth. As thenChief Operating Officer Sheryl Sandberg told investors on a 2019 earnings call, “ver time our systems will do a better job deciding where your ads should be placed and even helping you target. And so you’re seeing us build tools in that direction as well.” 63.

 

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