Trump’s business and political ambitions will converge as he testifies in New York civil case

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The charges cut to the heart of the brand Donald Trump has spent decades carefully crafting and put him at risk of losing control of much of his business empire.

By Jill Colvin and Michael R. Sisak, Associated PressFormer President Donald Trump, center, flanked by his defense attorneys, Alina Habba, left, and Chris Kiss, waits for the continuation of his civil business fraud trial at New York Supreme Court, Oct. 25, 2023, in New York.

But the appearance may also mark the beginning of what will likely be a defining feature of the 2024 election if Trump becomes his party’s nominee: a major candidate, on trial, using the witness stand as a campaign platform as he eyes a return to the White House while facing multiple criminal indictments.

The vast majority of his speaking has happened outside the courtroom, where he has taken full advantage of the bank of assembled media to voice his outrage and spin the days’ proceedings in the most favorable way. Trump is also likely to be asked about how he views and values his brand – and the economic impact of his fame and time as president -- and may be asked to explain claims that his financial statements actually undervalued his wealth.

Unlike most Americans, Trump has ample experience fielding questions from lawyers and has a long history of depositions and courtroom testimony that offer insight into how he might respond. But Cohen, who worked for Trump for more than a decade, said nothing in Trump’s past has come close to what he’s facing now since they were largely civil matters “where even though the dollar amounts were in the millions of dollars, they were never of any real consequence to him or obviously to his freedom.

 

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