Junk food companies use social media to co-opt children into working for them ‘for free’, expert says

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Brands’ accounts are targeting children with unhealthy promotions while collecting their data, Sydney health conference hears

Associate Prof Teresa Davis, whose work has informed World Health Organization food guidelines, has called social media ‘far more worrisome’ than traditional forms of advertising.Associate Prof Teresa Davis, whose work has informed World Health Organization food guidelines, has called social media ‘far more worrisome’ than traditional forms of advertising.

Food companies are also developing online games, with one example given being children encouraged to shoot cannon balls at a food target, putting the brand “front and centre”, Davis said. Sign up for Guardian Australia’s free morning and afternoon email newsletters for your daily news roundup

 

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